The video discusses the benefits of having a local representative in a smaller market compared to a larger market like Texas. Having a local owner working in the territory allows for better coverage and relationships with customers. In contrast, larger markets may have salesmen traveling into the area only a few times a year. The speaker highlights the advantage of being able to personally visit and connect with all customers in the market. This personalized approach leads to better understanding of customer needs and ultimately, stronger sales relationships. #vizard
