In the video transcript, the speaker discusses the trend of agencies hiring more marketing personnel in recent years. The increase is significant, with some agencies now having two to three times more marketing staff than before. This shift has proven to be beneficial, as it allows for a more strategic and consistent approach to marketing efforts, ultimately resulting in increased revenue generation. By dedicating resources to marketing, agencies are able to effectively communicate their message and reach a broader audience, ultimately leading to a positive impact on their bottom line.
