00:32 Meet Larry Locke and Michael Weems
03:10 Impact of Tariffs on the Lighting Industry
04:39 Challenges in the Lighting Market
12:44 Technological Innovations in Lighting
21:18 Emerging Markets and Opportunities
23:05 Support for Reps and Distributors
25:58 Conclusion and Final Thoughts
In this episode of the Flowing Sales podcast, Chris welcomes Larry Locke, CEO of the American Lighting Association (ALA), and Michael Weems, VP of Public Policy at ALA. They discuss the challenges and opportunities in the lighting industry, focusing on the impact of tariffs, high interest rates, and evolving technology. Larry and Michael emphasize the importance of education, policy engagement, and innovation in maintaining a competitive edge. They also explore the benefits of ALA membership for industry reps and distributors as they navigate these issues. Tune in to gain valuable insights into the current trends and future directions in the lighting sector.
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