In this episode of Flowing Sales, Chris Sokoll, President of DISC Corporation, shares insights from 40 years of electrical industry data to help reps and distributors stop guessing and start winning.
🚨 DISC has been tracking the electrical market since 1985—yet most sales teams still ignore the trends that determine their success. Chris breaks down:
✅ How DISC’s market data helps reps and distributors find untapped opportunities
✅ Why most sales teams miscalculate market share—and how to fix it
✅ What’s coming in 2025 for electrical distribution & manufacturing
✅ How top-performing reps use NAICS clustering to target the right customers
✅ The single biggest mistake reps have made for decades—and how data solves it
The industry is changing—fast. If you’re not leveraging data-driven sales strategies, you’re falling behind.
🔗 Learn more about DISC Corporation: https://disccorp.com/
📌 Follow Chris Sokoll on LinkedIn: https://www.linkedin.com/in/christiansokoll/